Valpolicella wine, with its unmistakable character and its thousand-year history, is experiencing a period of great success in the United States. This Italian red wine, produced in the Veneto region, is increasingly appreciated by American consumers, who appreciate its aromatic complexity, robust structure and versatility in pairing with foods.
A little analysis of the US market – 2024
In recent years, sales of Valpolicella in the United States have grown steadily, driven by several factors. First, the growing interest of American consumers in quality Italian wines. Italy has always been considered one of the cradles of viticulture, and Italian wines, especially red ones, enjoy an excellent reputation internationally. Second, the role played by American sommeliers and restaurateurs has been fundamental. These professionals have helped spread the knowledge of Valpolicella, including it in the wine lists of the best restaurants and organizing tastings and dedicated events. Finally, the promotional campaigns carried out by the Consorzio Tutela Vini Valpolicella have had a significant impact. Through targeted marketing activities, the Consortium has increased the visibility of Valpolicella on the US market, reaching an increasingly wider audience.
Why do Americans like Valpolicella wines?
There are many reasons for the success of Valpolicella in the United States. First of all, its complex and enveloping aromatic profile, characterized by notes of ripe red fruit, spices, tobacco and licorice, meets the tastes of an increasingly demanding public looking for intense sensory experiences. Furthermore, the robust and tannic structure of Valpolicella makes it a perfect wine for pairing with important and tasty dishes, such as red meats, aged cheeses and rich first courses. Another important factor is the versatility of Valpolicella. In fact, there are different types of Valpolicella, each with unique characteristics and suitable for different consumption occasions. From Amarone, the most famous and aged wine, to Valpolicella Ripasso, passing through Valpolicella Classico, there is a Valpolicella for every palate.
Amarone: the king of Italian red wines
Amarone della Valpolicella is undoubtedly the most well-known and appreciated wine of the denomination. Its production is based on an ancient method of drying the grapes, which gives the wine a high aromatic concentration and a very powerful tannic structure. In the United States, Amarone is considered a luxury wine, perfect for celebrating special occasions. Its reputation is such that many American consumers directly associate it with Italy and its winemaking tradition.
Our American market today
The prospects for the future of Valpolicella in the United States are very positive. The American market is constantly evolving, and consumers are always looking for new products and new experiences. In this context, Valpolicella has all the credentials to consolidate its success and conquer new enthusiasts. To date, our company has managed to reach the beauty of about 8 American states as a distribution. In fact, we are located in Texas, Pennsylvania, New York, Florida, Ohio, California, North/South Carolina and Massachusetts.
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